Social Distancing Panels

We've heard from courses all around the country how busy they are.  That of course is if your state has allowed golf to remain open. 

We listened and created golf social distancing panels for The Golf Target.  This is a creative way to get Golf's new Social Distancing guidelines out and ensure players and members are abiding by what the CDC and States are providing.

Courses are moving the targets off the range temporarily and placing them in the cart area or near the first tee.

There are three primary panels:

• We're Open Because of You...
• Tee Box 
• Putting

Check out out the website for more info or post a comment here on ideas how you are using The Golf Target.

Golf Industry Status Poll

A poll to understand the Golf Industry Status

We've heard on the news, from our leaders, and health organizations getting out of the house to walk and exercise is a good thing.  Keeping our social distancing.  Golf covers both of these.  Obviously we still have to take pre-cautions in cleaning and maintaining operations.  Guidelines are provided by various industry resources such as the National Club Association.

Golf Industry Poll

We created a simple poll so everyone can quickly see the current status.   The poll asks the following questions:

• Type of Business (Range, Golf Course, Country Club, Instructor, Junior Program)
• Are you open or closed
• Location

Results

The results are shared on our websites and include a US map to display open/closed status along with charts providing an overview of the data.  

Blog Page - Golf Industry Status Results

or 

Website - www.five22sports.com/golfpollresults

Share with Others

We ask you share this with others as the more data we have, the better we all can be informed.  If you have not taken the poll yourself, please click here.

Poll Notes

We ask for your email address so you will be able to update your response when things change in the future.  Once you complete the survey, an email will be sent to you with your responses and the link to update.

Customer Experience - how The Golf Target helps

Customer Experience

How do you choose where to spend your time and money?  I spend my time and money where I get the best customer experience.  My friends and family do as well.

So what customer experience are you creating?

During our discussions at the 2020 PGA show, we heard a lot of clubs and ranges under going remodeling.  Others are looking for ways to compete against "Entertainment" ranges.  Adding the Golf Target to any range creates an experience challenging for new and experienced golfers. 

The Golf Target

The Golf Target is great way to add value to your customers experience.  First,  you can't miss it.  Secondly, it challenges golfers of every age and ability.  Try consistently hitting a 48" target 25 or 50 yards away. 

Average Golfers

The average golfer hits the range wanting to improve their game.  I include myself in this category. The goal is to be consistent and be able to enjoy the game when on the course.  The Golf Target challenges us, provides a focal point, and give us feedback that a flag-stick or net can never do. 

Attracting New Golfers

How are you attracting new golfers?  We've heard from a number of professionals believe new golfers may come from "Entertainment" type ranges.   We don't have enough data but the logic makes sense.  Being outside with friends while attempting to hit a golf ball at a target to score points is an enjoyable experience. 

Having The Golf Target on your range allows players to feel comfortable aiming at large object, similar to the "Entertainment" range, yet giving them the experience to track their ball to an area more realistic to a course. 

Bottom line, Todd invented the Golf Target to provide value to ranges, courses, instructors, and golfers alike.  We do believe your customers experience will change. 

Let us know how your customers experience is changing.

-Chris

"Well, that looked close..."

I enjoy playing golf.  It's a great way to spend time with friends or business associates for a few hours, being outside, and experiencing something new each time I play.  As I've shared, I'm an average golfer needing to warm-up on the range and take lessons to get to my desired state.

Most of my friends are in the same category.  While we enjoy the likes of "Entertainment" ranges, we need to be challenged enough on the real range to improve our game.

The feedback we get on The Golf Target is exactly what is needed.  The ability to focus and aim at a target bigger than a 3/4" flag-stick is huge, literally.

Granted, my skills need to improve to hit the target consistently but there is a difference getting immediate feedback versus asking myself "Well, that looked close..."

Fun time raising money - PGA Reach

The Carolinas PGA section created a Skills Challenge area to raise money for the Carolinas PGA Reach.  2020 was the inaugural year as PGA members and guests donated $5 testing their skills in putting, tossing, and the indoor simulator.  The winner with the most points won the prize each day.

Target w/Holes challenged members using
their hand-eye coordination

The Golf Target challenged members hand-eye coordination skills by tossing three(3) balls  through the holes to get the most points.   This is what we recommend for junior programs allowing The Golf Target to be used in multiple ways.  We had four contestants get the maximum 30 points.  

We look forward to being part of the area and growing it further next year.    

Brand Awareness...what comes to mind?

Brand Awareness

When someone says, Brand Awareness, what comes to mind?  Do you think about national cola companies whose ads you see on TV?  What about all the cars on the road and how much advertising dollars they spend?

The definition of Brand Awareness according to Cambridge.org states "the degree to which people are familiar with or prefer a particular brand."  Think about that for moment.  Why do you shop at one grocery store versus another?  Why are you comfortable going to back to the same restaurant versus trying a new one?  When someone asks, do you recommend that restaurant and explain why?

We'd all agree brand recognition is important while brand preference is the ultimate goal.  This is why you shop at the same grocery store, visit the same restaurants, or start looking at a new car from the same manufacturer.

Golf and Brand Awareness 

Brand awareness is key to future growth.  We compete everyday for the time and dollars a golfer wants to spend.  If the golfer has a fun experience at your facility, they will remember.  However, linking your name to that experience is Brand Awareness.  Your brand, your logo, your business, and their experience is what needs to come to mind when they are ready to do it again.

Welcome.  Our goal for this area is to provide insight from our experiences within marketing, building brands, creating solutions, and the golf industry.

The comments, insights, and ideas provided are intended to be thought provoking.   While we have years of experience in these concepts, not all the posts will fit for your needs.  If it doesn't, perhaps it will give you ideas to modify and make it your own.   We'd like to help take you to the next level.

Five22 Sports