Brand Awareness...what comes to mind?

Brand Awareness

When someone says, Brand Awareness, what comes to mind?  Do you think about national cola companies whose ads you see on TV?  What about all the cars on the road and how much advertising dollars they spend?

The definition of Brand Awareness according to Cambridge.org states "the degree to which people are familiar with or prefer a particular brand."  Think about that for moment.  Why do you shop at one grocery store versus another?  Why are you comfortable going to back to the same restaurant versus trying a new one?  When someone asks, do you recommend that restaurant and explain why?

We'd all agree brand recognition is important while brand preference is the ultimate goal.  This is why you shop at the same grocery store, visit the same restaurants, or start looking at a new car from the same manufacturer.

Golf and Brand Awareness 

Brand awareness is key to future growth.  We compete everyday for the time and dollars a golfer wants to spend.  If the golfer has a fun experience at your facility, they will remember.  However, linking your name to that experience is Brand Awareness.  Your brand, your logo, your business, and their experience is what needs to come to mind when they are ready to do it again.